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Online + Offline Asset Integration
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Online/offline asset integration is an esoteric mouthful. What does it mean?
It means we can help you
1) get the most out of your online assets (Web/email/etc.) and
2) make sure the rest of your company, including its sales and marketing, products, processes and even culture are well integrated with those assets.
Too often, companies develop Web sites that fall way short of expectations. It's caused by a lack of understanding of what the site can do for the company as well as how best to leverage it. The power of various online technologies goes untapped. And the various departments and customers -- internal and external -- suffer from an uneven and frustrating use of those technologies.
We show companies how to most effectively take stock of what they have, make necessary changes to their technology, processes and culture, and then continue to build on those successes with measurable results.
Examples?
:: The benefits of automating everyday tasks and company processes
:: Showing your internal and external sales force that there's an online catalog for their customers
:: Providing password-protected access to key customers for helpful data
:: Ensuring your employees know which parts of the site are relevant and helpful in their job
:: Improving customer experience with better help menus or better-placed links on the site
:: Driving customers to your physical retail location using web-based promotions
:: Providing important documentation to all employees online
:: Keeping in touch with key executives with the latest communications technology
:: Managing customer relationships via email and Web-based applications
:: Training and enabling your in-house staff to perform timely site updates
How does it work?
We work with you to learn your business, inventory your online assets and understand how your sales/marketing, products, processes and culture work (or don't work) with those assets.
We offer a plan to best integrate your online assets with your company.
The recommended solution might involve any of the following:
:: Usability Analysis
:: eCommerce
:: Web Applications
:: Web design and development
:: Search Engine Optimization
:: other
Click here to contact us
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