web solutions online+offline asset integration usability design outsource work clients sites+solutions+online design info about iNKBLiNK contact			Any regular users of Web sites or Web-based solutions, or any software for that matter, have run across an interface that, despite it's hip graphic design, well-implemented and well-intentioned functionality, is extremely difficult to use. Remember how quickly you then moved to something better/easier/simpler? Usability is an overlooked and often dismissed aspect of Web design (why? see below). If the user can't accomplish the task, then the design fails the company that paid to have it implemented. How often have you not been able to: :: find the company's contact information? :: get back to the home page? :: figure out "how you got here?" :: tell how much your current order total is? :: figure out "what to do next?" :: find that article someone told you about? :: turn off that very earnest Flash intro or background music? How often has someone said they can't find something on your Web site? When is the last time you asked? Why is usability overlooked? Usability is perceived to be too difficult and potentially expensive. And some firms charge enormous fees to perform incredibly rigorous and thorough usability testing. But iNKBLiNK believes usability need not be difficult, expensive or a "nice to have" for only the biggest of companies. iNKBLiNK believes in making a series of smaller tests as the site is developed. In fact, if you approach usability as a part of the development and design process, it will ultimately save time and increase return on investment. By injecting usability testing upstream in the process, the corrections made to the finished product are less severe, and thus less expensive. By waiting till the end, usability feedback can call for overwhelming, too-expensive changes. iNKBLiNK believes that the usability testing and analysis process can be done in a way that keeps costs low while still delivering meaningful results. We can deliver analysis ranging in complexity and depth. The key It sounds simple, but the key to usability testing can be difficult in practice: you have to listen to the user. The design team and client are best served by putting aside preconceived notions (as well as egos) -- and listening. In each stage of usability testing, there is always something meaningful that can be learned, and often it's unexpected. Get started If you believe your Web site's next design would benefit from your customer's feedback, click here to contact us.
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iNKBLiNK is a St. Louis Web design firm. iNKBLiNK specializes in designing and developing -- front end and back end -- Web sites that are attractive, functional, intuitive and that enhance & support our clients' business objectives. We also feature logo and brand development services. iNKBLiNK is a St. Louis Web design firm. iNKBLiNK specializes in designing and developing -- front end and back end -- Web sites that are attractive, functional, intuitive and that enhance & support our clients' business objectives. We also feature logo and brand development services. St. Louis Web design, St. Louis Web designer, St. Louis Web consultation, St. Louis Web development, St. Louis graphic design, St. Louis Web design, St. Louis graphic designer, St. Louis logo design, St. Louis logo designer, iNKBLiNK, Anodesign, St. Louis Web design, St. Louis Web consultant, Web design, graphic design, brand development, St. Louis Web design, St. Louis brand development, St. Louis creative agency, St. Louis Web strategy, business strategy, web strategy, St. Louis Web software